Residential Schools Essay

Some time before Europeans came to North America, native individuals had an exceptionally evolved arrangement of instruction. There was a lot for native kids to learn before they could make due all alone. Native older folks and guardians gave basic instincts to their youngsters, yet their history, aesthetic capacity, music, language, good and strict qualities. At the point when European evangelists started to live among native individuals, they reasoned that the sooner they could isolate youngsters from their folks, the sooner they could plan native individuals to live an edified (I. e. European) way of life. Private schools were built up for two reasons: division of the youngsters from the family and the conviction that native culture was not worth safeguarding. A great many people presumed that native culture was futile and kicking the bucket and every single individual would in the long run create and change to resemble the ‘advanced’ European human progress. Early private schools were like strict missions. Afterward, the crucial schools were regulated mutually by Canadian holy places and the central government, and for various years, private schools became official Canadian strategy for the instruction of Indian. . . Commonplace instruction educational plans didn't change to mirror the instructive needs of native youngsters. The seniors in actuality seen a significant change in the manner in which the youngsters were acting, they would decline to do errands and would regularly argue and frequently became violant. The school requested next to no in correlation. Dejection, affliction, disarray and misuse all must be borne in desolate quiet. Native youngsters keep on experiencing issues fitting in to the current schools, which are as yet structured around a culture outsider to their own. They were given garments and relegated a bed number. Native individuals have requested, and got, official expressions of remorse from the Anglican, United and Roman Catholic holy places which worked private schools. The entirety of this more likely than not been an amazing stun to the new â€Å"student† . Numerous things joined to make the experience hard for youthful native youngsters. Following quite a while away at school, kids frequently thought that it was hard to talk their native language. The private school experience keeps on plagueing First Nations training. The white man’s school repudiated everything these native youngsters had learned at home. â€Å"The association of the schools and the substance of the educational plan passed on to native kids that the human qualities, the political organizations, the profound practices and the financial systems of different Canadians were limitlessly better than the â€Å"primitive† methods of their customary ways of life. † Students started to accept that the functions and ceremonies which blended the profound and public activity of the network and gave its individuals a feeling of individual centrality and gathering personality, were â€Å"heathen† and â€Å"the work of the Devil.

Gullivers Travels Essays (651 words) - Gullivers Travels

Gulliver's Travels Jonathan Swift's Gulliver's Travels releases the flaws of humankind. Alongside humankind comes an unavoidable blemish which at last brings down one's view of man. The satiric story happens in two inventive grounds called Lilliput, where the entirety of the occupants are a lot littler than Gulliver, the depleted boat specialist who figured out how to swim to shore after an awful tempest causes a boat wreck, and Brobdingnag, where the individuals overshadow the weak Gulliver. Each land differentiates in its style of government which helps in the disclosure of the issues of man. As portrayed in Swift's Gulliver's Travels, humankind has shortfalls and indecencies which diminish his honorability. Humankind's shortcomings regularly detract from how individuals see each other. At first, the apathy of man permits others to see him as dishonorable of respectability. Resting ?sounder than at any other time I[Gulliver] make sure to have done in my life,?(508) Gulliver unconsciously permits others to see him as a languid bum. Gulliver lean towards that the secretary convey Gulliver's obligation to the sovereign since Gulliver doesn't want to do so(512). Eagerly, humankind demands accepting the correct regard right away. By and by, Gulliver shows his nonaristocratic qualities by not permitting himself to sit still when he remains completely mindful that he remains binded by the string (508). Gulliver, when in urgent need of sustenance, ?found the requests of nature so solid upon me[him], that I[he] couldn't avoid indicating my[his] impatience,?(509) and promptly motioned for food by more than once staying his finger within his mouth further depicting the death of humankind. Unconscio usly, man sets himself up for catastrophe which takes away from his pride. Gulliver discovers a development wherein empty positions exist in the legislature, and individuals may perform such goes about as hopping high on a tight rope so as to acquire the position; notwithstanding, these demonstrations of ineptitude ?are frequently gone to with lethal accidents?(511). A war has happened various occasions among Lilliput and Blefuscu over which end of the egg to cut when breaking eggs, and numerous individuals have ?endured demise, instead of submit to break their eggs at the littler end,?(512) further outlining the ineptitude of man. Increasingly genuine events happen that compromise man's honorability. Extreme indecencies exist which reduce humanity's value. Cowardliness, for instance, stays unique of honorability. Gulliver cried in torment when the occupants of Lilliput shot him with several bolts which ?pricked me[him] like such a large number of needles?(508). The sovereign of Brobdingnag ?habitually rallied....[Gulliver]....on record of my[his] fearfulness,?(515) which made Gulliver less refined. Diverting from the value of humankind, deceptive nature lies as an unsafe snare for man. Surprised with the ?chronicled account?(515) that Gulliver gave the ruler of Brobdingnag, the lord would not acknowledge the stories. The ruler of Lilliput, uncertain of how Gulliver would act, ?blended dozing mixture in the hogshead of wine,?(510) additionally detracting from the lord's respectability by the ruler displaying his clandestineness. Trickery and derision, two terrible qualities of humanity, decrease the measure of nobility a man has. One of the smaller people continually pestered Gull iver by getting flies and purposely discharging them underneath Gulliver's nose to startle Gulliver(515). The lord of Brobdingnag impolitely discloses to Gulliver that ?the main part of [his] locals to be the most malicious race of minimal terrible vermin that nature at any point endured to creep upon the outside of the earth?(515). Humankind has defects and flaws which reduce his respect. Qualities, for example, numbness and fretfulness go about as shortfalls of man. Likewise, the dreadful indecencies of man including cowardliness and trickery take away from the respectability of man. These individual frailties detract from how one sees man. The issues of man stay avoidable given that an exertion by man is advanced so as to stop these negative events. Eventually, man makes his own death by getting these poor qualities that control his pride

How to get around MIT hunger pangs

How to get around MIT hunger pangs [by Sadie Scheffer 10] College? Its about classes and professors and shirts and ties! What am I not prepared for? Nowadays, most high school students will be leaving home to go to a university knowing little about life outside of their parents houses. Everything from how to clean your room to how to decide whether you should go to class can be a totally new experience for college freshmen. One of the most important changes for most people is the task of cooking meals. With LaVerdes open until 3am daily and 7-11 a quick walk away, it is hard to motivate yourself to learn how to cook. This blog will give you a few tips on eating well on the fly, and will hopefully inspire you to do a little kitchen chemistry on your own! A quick introduction to my recent kitchen escapades: I have been cooking for a long time with food I buy from grocery stores, but I havent thought about where that food comes from. This semester I have decided to look into that topic some more, and here is what I have learned: Dried Fruit! Dried fruit is perhaps the easiest snack you can make if you have an oven and a day to wait. Simply cut up your favorite fruits (I highly recommend kiwis, red pears, grapes and bananas) into thin slices, get a drying rack (although a baking pan or even just foil will work) and arrange the fruit so that it is exposed to the air (i.e. dont overlap). Stick the tray in an oven on the lowest setting and wait a day. Check on your fruit periodically, you may need to flip it, and some pieces may dry sooner than others. Fond of granola bars? Throw together some oats, nuts, chopped dates and any other seeds or fruits you like and spread them into a sheet on a baking pan. Cook this for a few hours at low heat, slice, and youve just made your own healthy energy bars! Another snack I recommend is banana chips with sesame seeds and honey. Just mix hot water with honey and sesame seeds (throw in a touch of sesame oil or hot sesame oil for a twist) and add some sliced bananas before drying them. The contraption I used to dry fruit is actually called a dehydrator. I thought it was a big deal to use this over an oven until I looked at the inside. It contains a twisted bar of aluminum that plugs into an outlet, just a simple heat source! So anything with a heating coil will work! You can even make your own dehydrator with a little bit of solder or electrical tape (The dehydrator has nicely stacking trays, but dont go out an buy one). Yogurt! What better way to accompany your home-dried fruit than with some fresh yogurt? Yogurt is great for your body because of all the live cultures it contains, and making your own yogurt ensures that they are active. To make a whole bunch of yogurt: pour a gallon of milk (any variety you like) into a large pot and heat it slowly. When the milk is about to boil (but before it does boil) turn off the heat and let it sit until it cools. This is important, because hot milk will kill the cultures in your yogurt. When the milk is still warm but comfortable enough to dip your finger in, you are ready to add your cultures. Heres the awesomely simple part: Add 2-3 tablespoons of any store bought (plain) yogurt. This is where all your cultures come from, and just 3 tablespoons will give you a pot of yogurt that you can cut with a knife, as some saying i heard once goes Once you have mixed your milk and yogurt, cover the pot with a plate and wrap it in a cloth or towel. Let it rest in a warm place overnight. I used the microwave once, and the oven another time (just write a note on the door to anyone on your hall that might be using said microwave or oven that night!). In the morning you will have a delicious pot of unsweetened yogurt. Add a little maple syrup or honey and it is a sweet snack. For those of you who like Greek style yogurt, pick up a cheesecloth at the grocery store along with a mini container of Greek yogurt (it uses a different culture than normal yogurt). When you have your gallon pot of yogurt in the morning, strain it through your cheesecloth with weights above it for 4-6 hours. This process can be a little oozy, but it is TOTALLY worth it when you get your Greek yogurt in the end. Ever wonder why Greek yogurt is so expensive? Try this and you will know why! Ginger Beer! Finally, wash down your awesome yogurt and dried fruit breakfast with a cup of non-alcoholic ginger beer! Start with a whole bunch of fresh ginger (or some powdered ginger) and grate it or cut it into little pieces. We used 40 tablespoons of fresh cut ginger to make 4L of ginger beer. It was super strong, so use as much ginger as you feel you can handle! Mix in a little cayenne pepper for an added kick, or some fresh berry pulp for a fruity flavor. Put your ginger mix into a cloth bag or cheesecloth bundle and drop it into a sealable bottle. Fill it with water, a ton of sugar (start out with about a cup and a half for a 2L batch of ginger beer). Stir it up and add about a teaspoon of active dry yeast. Cap it tightly and wrap it up in a towel. Leave it in a bath tub or something comparable over night. Youll see the bottle start to pressurize, so make sure to check on it after a day. Taste your ginger beer. If it is still very sweet, the yeast has not eaten up enough sugar, leave it for another day. If it is the right sweetness but not carbonated enough, add a touch more sugar. If it is perfectly carbonated, remove as much of the yeast as you can (it should be mostly on top) and add sugar to your desired sweetness. Warning: These bottles will get HIGHLY pressurized. Burp them every day at least once. If you forget for a few days, the bottle may explode. Not the biggest deal but definitely the biggest mess! It happened to us on a car ride, but at least the car smelled like ginger the rest of the way! Even if you have removed the yeast, continue to burp the bottle until you have finished drinking it. Needless to say, there are a gazillion variations of all the foods listed above, and you should experiment on your own! Hopefully you will make yourself some delicious snacks that you didnt pay an arm and a leg for at Whole Foods. Post any recipes you think are stellar! Id love to try them out! Thats all for now! Sadie

Fundamentals of Spatial Vision Free Essay Example, 2500 words

The images may be simple as well as the complex ones. The visual system deals differently with these two different types of images. Different visual information is being passed on forward at different spatial scales. When we see a cat, for example, our visual system functions in such a manner that a coarse spatial scale is conveyed to perceive the general shape of the cat but a fine scale for the hair of the cat. Different scales have different sized spatial fields. These visual fields contain superimposed receptive fields. The receptive fields are different in sizes but they are tuned to the different spatial frequency. That is how they collect even the discrete information of the image and convey them at different spatial scales. If the stimulation from the excitatory region of the retinal ganglion cell matches to that from its inhibitory surround, the effects are canceled out. During the synthesis of the square wave, the sine waves combine in many different patterns, the result i s the production of different types of images. The square waves have sharp edges and flat plateaus, while the sine waves don t have sharp edges and they have ripples. We will write a custom essay sample on Fundamentals of Spatial Vision or any topic specifically for you Only $17.96 $11.86/page

The Influence of the US and USSR in the...

During the period following World War 2.The new Zionist movement of Jews immigrating to the Middle East to establish a homeland for all Jews in what was now Israel after being displaced for many years. This led to conflict between the Arabs and the Jews about who had rights to this homeland, with both the Arab Muslims and the Jewish Israelis having biblical claims to the cities in the Middle East. This conflict was further fuelled by both the USA and the USSR as they were trying to spread their sphere of influence by supplying aid in the form of weapons, ammunition and support to gain access to valuable resources and water ways. However their involvement was not a direct factor leading to the conflict between Israel and the Arab states but rather prolonging it by supplying tools of war. To begin with the USA had strong interests in the Middle East due to its resource rich lands and strategic importance in the world and would secure these aims by aligning themselves with Israel to land a foothold in the Middle East. The USA had strong interests in the Middle East for two main reasons the first being oil. The USA has always put its sources of oil on a priority. So when the Middle East became unstable the USA’s first goal was to secure its source of oil. Secondly was the strategic location of Middle East being the link between three continents and home to the Suez Canal a vital shipping route from the Mediterranean to the Red sea. The USA also wanted to solidify the capitalist

The Philosophy of Filipino Culture Free Essays

Philosophy of Filipino Culture May 20, 2010 Crossing Cultures: A Philosophical Reflection on Filipino Culture and Cultural Transition Experienced by Third Culture Kids Oh it’s a mystery to me. We have a greed, with which we have agreed†¦ and you think you have to want more than you need†¦ until you have it all, you won’t be free. Society, you’re a crazy breed. We will write a custom essay sample on The Philosophy of Filipino Culture or any similar topic only for you Order Now I hope you’re not lonely, without me. – Eddie Vedder (Society) In a world that is becoming increasingly smaller as globalization takes its universal toll on countries and cultures, the sentiments expressed in the lyrics of this song often resonate with the individual trying to find a sense of identity through society and feeling overwhelmed by it. As we have learned in class, an individual tries to concretize him/herself by acting in the world as a â€Å"dynamic X. † This characteristic, as explained by Max Scheller, is a universal factor inherent in everyone that drives us as humans to try to find our identity in a world that is constantly changing around us. Being a â€Å"Dynamic X† we ourselves are constantly changing, and we triangulate our sense of identity by comparing ourselves to the society around us to try and develop a sense of who we are through achievement, careers, personal preference of music, movies, literature and – most importantly – our name. It is through our name that we present ourselves and our capacity for historicity to the world. It is also through our name that we are known and recognized as part of a society. Considering the inherent characteristic of being a â€Å"Dynamic X† and how we use it to derive a ense of identity, the most influential factor which we use as a reference to triangulate our identity is culture. Culture, as we have learned in class, tells us how to be a person amongst others. The culture to which we are born into is something that we are affected by without having a conscious choice in how it affects us. As we develop into adults, we imbibe the cultural values, c ustoms and traits around us and form who we are through them. This process of imbibing a culture is forever ongoing, giving merit to the characteristic of being a â€Å"Dynamic X†. In its most general definition, culture can be seen as a code of systems and meanings which are unique amongst different diversities of people. Generally, most people are born and raised in one dominant culture to which they identify with as their own. Reflecting on this definition of culture and how we go about imbibing it as we develop our sense of identity, the question that this paper will attempt to answer is â€Å"what happens if a person grows up in several different cultures and how does it affect their own sense of identity? Falling into this unique and growing demographic, I personally have experienced growing up in several different cultures around the world. Being the son of a missionary couple, I have lived in three drastically different countries and cultures throughout my life. Having spent my early childhood years living in Jos, Nigeria, I assimilated into my identity certain â€Å"African† characteristics that I still feel have a hold on who I am today. Spending the bulk of my educational and developmental years here in the Philippines, I have also categorized my identity as being half-Filipino, an epiphany of sorts that only took place in my life after having experienced life alone in Philadelphia, PA U. S. A. All my life I have grown up with the mentality that the U. S is my â€Å"home. † Even though my mother is a full blooded Filipina, we were conditioned as children to believe that the U. S is where we would ultimately settle. This shaped my sense of identity significantly while growing up as I utomatically assumed that because I was an American citizen at birth I was 100% American. All that changed, however, when I graduated high school here in the Philippines and started college in the U. S. I soon found myself to be far different from the Americans around me. Several aspects of American culture, one that I associated as my own growing up, became increasingly difficult to relate to. I finally decided during my sophomor e year in college to move back to the Philippines to finish my studies. I regard that decision as one of the best ones I have made in my life. As I moved back here however, I also felt a severe distance and separation from the culture around me. This feeling led me to the realization that I was considerably different from people born exclusively into Filipino and American cultures. It was during my first months living back here that I realized I was a textbook example of what is known as a Third Culture Kid. According to sociologists David C. Pollock and Ruth E. Van Reken, a â€Å"Third Culture Kid (TCK) is a person who has spent a signfificant part of his or her developmental years outside the parent’s culture. The TCK builds relationships to all of the cultures, while not having full ownership in any. Although elements from each culture are assimilated into the TCK’s life experience, the sense of belonging is in relationship to others of similar background. † Throughout the last half of the 20th century, the TCK demographic has been growing significantly as international travel and commerce have been made extremely convenient. Being a type of identity, however, the TCK experience does not fully encapsulate what it means to be an individual, as the second sentence in the definition above points out. Lacking the option to â€Å"own† a culture or be fully recognized as a member of a society definitely affects the sense of individual identity of the TCK growing up. As experienced by me, the longing to be a fully integrated member of a culture or society can create extreme insecurities and dysfunctions in a person if they do not focus on the advantages of what a TCK identity has to offer the world. Using my TCK identity as a framework for understanding the Filipino culture, hich I consider now to be the closest to my heart in terms of who I am, I will attempt to reflect on certain aspects of it that I found difficult to relate with and transition into my own sense of identity. Looking at these difficulties I experienced while transitioning back into the Filipino culture, a better sense of who I am – the fundamental question of philosophy – can be achieved. Also, in regarding these observations as lessons learned on my part, I can better understand how I interact and deal with people here in the Philippines, which has been a longing of mine for quite some time now. The first aspect of Filipino culture that struck me as cultural barrier was Language. Even though I grew up here in the Philippines for the majority of my life, I was raised in an English speaking home and school system. Although I can understand Tagalog fluently, and speak it well enough to get around the city and hold casual conversations, my accent is what ultimately distinguishes me apart from other Filipinos. Filipino culture, while heavily influenced by American culture, is at the point were to fluently spoken English is somewhat looked down upon by the majority of the masses living here. A reason for this can obviously be found in the shift from English to Tagalog as the language used in the educational system that took place a couple decades ago. This attitude towards English speakers has also been enhanced due to the rise in BPO and call centers here in Manila. Having trained communication skills in two different call centers here, I can say with conviction that people who work there, a large and growing percentage of workers aged 19-35, have a subtle disdain for the language that makes it difficult for fluent speakers of English to be accepted as members of this culture and society. This, obviously makes sense since the national language of this country is and should always be Tagalog. It does, however, create difficulties when trying to transition into this culture; difficulties aided all the more by the fact that casual joking about English speakers (i. e. nosebleed jokes etc) have practically become a social norm. ( Reflecting on this cultural barrier as a TCK and Filipino citizen, I’ve come to realize the importance of language as a tool for the transmission of culture and values, as was stated in Berger and Lukmann’s article on Institutionalism. Having undergone two years of being made fun of (lightly) for my Kano accent while speaking Tagalog, I have also realized that my identity as a TCK can adapt to the cultural bantering with a healthier attitude now days. I no longer feel insecure about my â€Å"baluktot† Tagalog and have come to accept that the Filipino culture pokes fun of me without any malice – a characteristic of our culture that I have come to admire. Another aspect of the Filipino culture that I have had difficulty relating to and integrating into my own identity is the Shame-based aspect of it. Having gone to an American based international school system, my attitude towards confrontation and humor was definitively American. This differs drastically from the Filipino culture, where shame is regarded as the ultimate social taboo. In American culture, there is a mutual understanding that confrontation and directness is the norm when addressing issues between people. This trickles down into the humor of Americans, which is based on practical jokes and oriented more towards embarrassment. This difference in mentality can create a lot of offense to Filipinos. On the other hand, the shame based cultural aspect of the Philippines can also create confusion to Filipino-Americans like me, who have experienced instances where a â€Å"yes† or â€Å"no† might not necessarily mean it. The confusion caused by this aspect of Filipino culture has dissipated over the time I’ve spent integrating myself into it. I feel now that my humor is more Filipino than American, and I can understand the dynamics of the shame based culture works. In general, I feel that overcoming this transition into Filipino culture has significantly helped me understand who I am as a Filipino-American. All in all, these aspects of Filipino culture, which have been overcome and assimilated by me have made me realize how much my identity is inclined and oriented towards this culture. Another aspect of culture that we learned about in class was that it changes after behavior changes. Being passed down from generation to generation, this characteristic also defines culture as constantly changing. The most significant realization that occurred to me about my identity as a TCK in relation to this definition of culture was that I have been more prepared to adapt and tackle change. As technology develops faster and faster, the rate of change in cultures worldwide increases. The unique advantage that I have as a TCK is that change and transition has been occurring in my life ever since I could remember. With the culture of ours gradually morphing into a culture of pressure to achieve, others who are not used to change and transition might not handle it as well as I can. This is the main advantage of being influenced by multiple cultures while growing up and I can say that as the world continues to demand individual responses to change, I am perhaps better equipped to handling them because of my TCK experience. How to cite The Philosophy of Filipino Culture, Papers

Consumer Behavior for Journal of Marketing- myassignmenthelp

Question: Discuss about theConsumer Behavior for Journal of Marketing. Answer: Consumer behavior is an outcome of a decision-making process. It is seen that customers are not rational actors, but they are irrational reactors who react according to the situation that induce them to do things that are often smart but many a time irrational. It is seen that the mind of the customer is not a clear slate; it is diverted through culture and experience. Classical economists suggest that customers are rational and take decisions to enhance their pleasure, but it is not the end of the story. It cannot be a complete story: customers can also be rational, but they are open to all habits that distract them from any strict rational behavior (Harnish Bridges, 2015). In an organizational context, the process of decision making is considered as a complex process. The process is based on the involvement of people at the time of taking decisions. Also, the rules and regulations that are implied are considered at the time of making decisions of the organization. For example : It is seen that the person who takes decisions and the influencer can work at various levels and it consumes more time when the deal is made from a supplier point of view. The process of decision making is a formal process. This is just because the decision makers conduct the activities in an organizational context and consider the rules and regulations that are given by the company. It is important to have vast knowledge and experience to deal with the suppliers so many companies invest more in their employees by giving training and ensuring that it is directly involved in the function of buying. Training helps to make correct decisions so that goals and objectives of the company can be accomplished. If vast knowledge is not there then it cannot be possible to conduct the activities smoothly. The focus is more on quality, price, after-sale service and delivery. It is seen that price is not only the criteria but rational thinking can be considered when the buyer give more importance to the supplier attributes, such as the capability to offer products to the specifications and to offer proper delivery to the customers. Organizational buying mainly depends on the goals and objectives of the organization. Organizational buying takes into consideration the decision-making process of the human beings. Hence it is seen that it is influenced by the values, attitudes, and styles of personality. It is seen that if pure rationality is applied then it can enhance the conflicts (Chen, 2015). Due to this, conflict takes place between the team members and interactions is also not possible effectively. If pure rationality is applied then it can be considered as one of the simple ways. Customer misbehavior gives negative impact on the business. It is analyzed that the public actions of the customers can give negative impact on the overall image of the organization. Customer misbehavior is important to be minimized so that company can easily grow in the market. At the time of marketing, it is important for the organization to train the employees so that they can deal with the customer misbehavior in a proper manner. It is analyzed that customer misbehavior is important to be managed properly so that sales can be enhanced effectively. The companies should give training to its employees by focusing on training recordings and role play. So that it can be easy to give training to the employees (Solomon, Dahl, White, Zaichkowsky Polegato, 2014). It is also analyzed that Employees who face customer misbehavior will encounter more stressful situations. So, the employees should be given rewards so that they manage each and every situation with efficiency. In the present scenario, advertising and the activities related to marketing has contributed to the macro effect that shapes the values and attitude of the customers in creating false needs and boosting the values and unnecessary consumption. It is analyzed that marketers take into consideration various strategies to shape the consumption pattern of the customers (Cosso-Silva, Revilla-Camacho, Vega-Vzquez Palacios-Florencio, 2016). This also focuses on the culture authority in which marketers are considered as cultural engineers who have good capability and methods to shape the requirement and desires of the customer and also it helps to promote the consumer culture in which the customers give responsibility to the marketers to analyze their taste in the products and services that are offered (Kumar Reinartz, 2016). The marketers try to attract customers towards the products and services so that company can easily enhance the overall goals and objectives. The strategic tools are ta rgeting, segmenting and positioning. The approaches and techniques focus on statistical, economic, sociological and psychological models and approaches have considered at the time of giving service (Kimmel, 2018). Segmentation is considered as a strategy that helps to divide the potential consumers into many groups. It is necessary to divide the customers into a group so that message can be delivered effectively. Just because of this success can also be achieved effectively. For instance: the requirements for women are different from men and also the motivator factor related to buying the product is different of adult and children. Products that are preferred by the customers are according to the age group. The company should consider the motivator factor according to the age group of the customers (Lantos, 2015). So, it is important for the marketers to create brand equity by targeting on one or more segments in the organization. At the time of marketing the product, the marketer should target one segment so that customer misbehavior can be reduced in a proper manner. If targeting is done properly then it can be easy for the company to reduce misbehavior of the customers. Marketing is considered as the best way to reduce misbehavior of the customers and it can help to accomplish and enhance the overall sales of products and services (Wilson, Zeithaml, Bitner Gremler, 2016). References Chen, S. C. (2015). Customer value and customer loyalty: Is competition a missing link?.Journal of Retailing and Consumer Services,22, 107-116. Cosso-Silva, F. J., Revilla-Camacho, M. ., Vega-Vzquez, M., Palacios-Florencio, B. (2016). Value co-creation and customer loyalty.Journal of Business Research,69(5), 1621-1625. Harnish, R. J., Bridges, K. R. (2015). Compulsive buying: the role of irrational beliefs, materialism, and narcissism.Journal of Rational-Emotive Cognitive-Behavior Therapy,33(1), 1-16. Kimmel, A. J. (2018).Psychological Foundations of Marketing: The Keys to Consumer Behavior. Routledge. Kumar, V., Reinartz, W. (2016). Creating enduring customer value.Journal of Marketing,80(6), 36-68. Lantos, G. P. (2015).Consumer behavior in action: Real-life applications for marketing managers. Routledge. Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., Polegato, R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Pearson. Wilson, A., Zeithaml, V., Bitner, M. J., Gremler, D. (2016).Services marketing: Integrating customer focus across the firm. McGraw Hill.